Webflow vs. Wordpress: Which Should You Choose?

June 2, 2020


Amir M

Building a brand is all about making decisions.

And which platform to build your website on is a big one.

Webflow and WordPress are two of the most popular website builders in the world right now. But picking one or the other can be a bit of a shot in the dark, especially if web development is uncharted territory for you.

That’s why we put together this quick comparison with a view to answering that burning question: Webflow vs. WordPress: which should you choose?

Webflow and WordPress: An Introduction

Before we assess each platform via the categories that matter most to a growing brand — core features, user experience, price, etc. — let’s first introduce each one:

  • Webflow is a Software as a Service (SaaS) building platform, based on the “no-code” model — meaning you won’t need a single line of code to use it. Webflow is a visual design and development tool, with drag-and-drop simplicity.

  • WordPress is a well-established, free and open-source Content Management System (CMS), reportedly powering 30% of all websites. It features a modular design workflow, countless templates, and support for user-designed plugins to enhance its functionality.

But which is better for you?

Core Feature Sets

Let’s begin our comparisons with the absolute basics of each building platform:


  • No-code philosophy means a low barrier to entry
  • Professional-quality visual design tools which automatically generate HTML5, CSS3 and JavaScript code
  • Drag-and-drop visual design
  • Ecommerce options
  • Full Content Management System
  • Integrated hosting and SSL certificates
  • Various third-party integrations including Zapier, MailChimp, and Google Analytics
  • Integrated usage analytics and reporting features.


  • Open source platform allows for fine-grain customization
  • Full Content Management System
  • Excellent for Search Engine Optimization
  • More than 50,000 plugins to choose from
  • Millions of templates or the ability to hand-code your own
  • Supported by almost all web hosts for easy installation.

Webflow vs WordPress: Ease-Of-Use and Visual Design

If you’ve ever used an Adobe suite application — like Photoshop and Illustrator — you’ll feel right at home with Webflow.

The platform was created by designers and developers, so that, as you create your design, all of the code is generated for you. Of course, you can always edit the code directly if you want to — but you really shouldn’t need to. Because Webflow is a SaaS product, you don’t need to worry about setting up hosting, installing plugins, sorting out SSL certificates, because it’s all part of the subscription.

With WordPress, you’re given a lot more freedom — but it comes at the cost of a steeper learning curve. Once you’ve familiarized yourself with the WordPress CMS, you’ll be able to easily manage the pages of your website, but the visual design is highly dependent on either your coding skills or the templates you find. What’s more, because WordPress isn’t a SaaS product, you’ll need to source your own hosting, SSL certificates, and so on.

Webflow vs WordPress: Pricing

If you really want to hit the ground running, then Webflow is the easiest option. But how can it compare to the 100% free installation of WordPress?

Well, believe it or not, Webflow does in fact offer a free plan for its SaaS product. The only catch? You can build just two pages and they must be hosted on Webflow’s own domain. That said, it’s a great way to dip your toe in the Webflow ocean.

Webflow’s paid plans start with Basic at $12 USD per month for a domain name, 100 pages, and 25,000 visits, but the most popular plan is the CMS option which clocks in at $16 USD per month, bumping your visits up to 100,000 (among other things).

WordPress, of course, is entirely free.

You just download it, install it on your web server, and you’re off to the races. It receives regular free updates and there’s plenty of documentation on the web to get you started.

Do note, however, that you’ll need to find (and pay for) your own web hosting, SSL certificate, and domain name. These costs can quickly rack up over the months, especially with the increased learning curve, so be sure to consider your options carefully.

Build Your Brand (With the Best Tools for the Job)

No matter which platform you lean on to bring your vision to life, the Blackcreek team can help you every step of the way.

As a design-led consultancy, building a brand which is as beautiful as it is functional really matters to us. If that resonates with you too, we’d love to talk.