Why Webflow Is The Perfect Platform for Your Next Project

May 19, 2020


Amir M

When inspiration hits, it’s tempting to jump headfirst into a new project. After all, you’ve got an incredible idea for a product or service and you’re feeling totally energized to get it up and running.

The first step? Getting the website built. 

No problem, you think, there are plenty of options out there.

A few hours later and you’ve been round all the houses. You’ve considered hiring a web designer or developer, but the cost is a touch too high. You’ve looked at drag-and-drop builders like Squarespace or Wix, but you feel constrained by their technological limits. You’ve turned to Wordpress to solve your problem, but there’s a steep learning curve to take on.

It’s a frustrating experience. 

And, at this point you might just give up. But there’s one platform you haven’t considered: Webflow. It may appear at first glance to be a simple drag-and-drop builder, but it’s got some serious horsepower under the hood.

A (very brief) beginner’s guide to Webflow

Originally launched in 2013, Webflow sets itself apart from other web builders by bringing together the best of all worlds:

  • The ease and simplicity of drag-and-drop building tools like Squarespace.
  • The robust content management systems of Wordpress.
  • The real-time visual feedback of front-end design tools like Photoshop.
  • Fast and reliable managed hosting built right in.

Put it all together and you’ve got the recipe for a new breed of website builder, allowing you to build something amazing without writing a single line of code. In fact, such platforms have led to a new digital movement known as no-code. And Webflow, by all accounts, is a pioneer.

Why Webflow is becoming the world’s go-to web builder

Webflow is fast becoming the platform of choice for designers, developers, and entrepreneurs alike. Here’s why:

It bridges the gap between coding and visual design

Imagine if you were able to design a website in Photoshop and have a developer code it for you in real time, so it looked (and felt) just the way you wanted. This is exactly what Webflow offers — you don’t need to be, or hire, a developer to create a beautiful online experience.

The world’s first visual CMS

The CMS, or Content Management System, is the backbone of any website — especially those that publish a lot of content. Traditionally, WordPress has been the go-to CMS for many, but this still involves a lot of technical back-end work, such as installing plugins and so on. With Webflow, all content management is done in the visual editor: just write, publish, and go.

Seamlessly supported by world-class hosting

Hosting is another hurdle for other web builders to overcome. Not only is finding the right host a minefield, you also need to worry about server updates, PHP versioning, and more. With Webflow, all of this is handled for you. It’s literally set and forget, saving you time for more important things.

Taking it to the next level (or, the power of Webflow Integrations)

Webflow is seamlessly integrated with other third-party platforms and services.

With other web builders, if a feature isn’t built-in, you aren’t getting it. Either that, or you’ll need to spend hours trawling through a list of plugin reviews to find the right one. With Webflow, that’s all in the past — simply pick an integration, paste a code snippet into a text box, then just drag and drop. It really is that simple.

Here are a just a few examples of Webflow’s third-party integrations:

  • MailChimp. One of the world’s most popular email newsletter services, allowing you to collect addresses and build your email list effortlessly.

  • The Facebook pixel. Install this snippet of code to track visits and retarget ads to users on Facebook with full GDPR-compliance.

  • Outgrow. Take your visitor engagement to the next level using Outgrow to enable chatbots, surveys, forms, and much more from anywhere on your Webflow-powered site.

How to get started with Webflow today

If you’re feeling inspired to give Webflow a spin for your next project, getting started couldn’t be easier.

With Webflow University, you have a fully comprehensive training course at the tip of your fingers — and all for free. From tips for freelancers to a step-by-step guide to take your business online, you’ll find a bottomless resource for beginner web design.

And don’t forget: once you’ve become a veritable Webflow wizard, the Blackcreek team will be here to help you define and grow your brand in all-new directions. Ready to get started?