Coming up with a comprehensive omnichannel marketing strategy that takes advantage of new digital opportunities while augmenting traditional offline fundraising with technology will enable nonprofit organizations to not only meet, but also exceed their objectives. However, the smart use of technology has to be preceded by innovative user experience design – understanding donors, how to better engage with them, and designing a cohesive experience online and offline is the underpinnings of any successful marketing campaign.
Modern data infrastructure and cloud architecture can help nonprofits gather and consume their data in innovative new ways. Solving the underlying technical challenges of middleware, data-matching and detailed auditing is essential to ensuring data integrity, meeting compliance standards, and providing the maximum transparency expected by donors and stakeholders. By integrating both custom solutions and third-party software, our digital architects ensure the platforms we design and build are secure, reliable, and compliant.