OUR APPROACH

Innovation is changing how businesses and brands work and adapt to rapidly changing conditions. 

Forward thinking businesses need to evolve around design-led innovation. They need to think creatively and act critically. These businesses need to empathize and involve theirs users in the design of their solutions, rather than presenting it. Our design-led innovation framework focuses on involving users in the experimentation and validation processes of the solutions we build for our clients in a cyclical way.

How we work

Our framework isn't a one size fits all but if applied correctly it can support how we solve our clients' users problems and how we develop products in a typical project lifecycle across various industries and complexities.
Discovery & Research
Discovery starts with you and your users. With empathy and strong urge of curiosity, we aim to understand how your business operates, what your objectives are how you will aim to solve your users problems. Utilizing design-thinking with human-centred approach, we identify your business challenges and ask the questions that will help us architect the right solution.
Define & Ideate
Armed with a good understanding on how your business works and the challenges at hand we start framing the problem and synthesize our insights. Together, we align on our findings and start to narrow on how we're addressing the challenges at hand. At this stage, we define the scope of the work and define what success looks like.
Experiment & Validate
With experimentation we can start to test our assumptions, validate our hypothesis and mitigate risk early in the process. Our shared goal is to discover new insights that were not previously identified in the a cost-effective manner. Armed with this new information, we can refine our approach to the solution and how we will be designing solution experience.
Design & Develop
Driven by the challenge and the insights uncovered - our highly specialized team enables you to move quickly no matter what the obstacle.
From mobile applications to website and eCommerce, our design and technology teams have the expertise to deliver elegant digital experiences. Putting your customers first, we incorporate the latest trends, technologies, and processes to deliver impact, compelling solutions.
Test & Iterate
We enable our clients to move quickly to improve their customer experience and evolve their businesses practices through continuous testing and iterations. By implementing feedback loops and rigorous A/B tests we can unravel new opportunities for improvements for your users. Through continuous deployments that deliver value for your customers, you're able to rapidly evolve in a customer-first mentality in your roadmap development.

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OR EMAIL US AT corporate@blackcreek.io